Market Assessment
HCA helps clients develop their market strategy by providing clients with in-depth market knowledge in selected products and/or industrial sectors.
Specific items covered may include the following:
- Market size
- Market segmentation
- Growth potential
- Current and potential competition
- Market drivers and trends
- New product development
- Market entry and/or development barriers
- Distribution channel
- Value chain
- Influencers
- Future change
- Leading suppliers in the market
- Product portfolio
- Capacity
- Output
- Price
- Technology
- Service
- Distribution channel
- Raw material sources
- Other relevant information
- SWOT analysis
- Leading customers in the market by segment
- Capacity
- Consumption of target products
- Source of materials
- Price paid
- Unmet needs
- Expectation from suppliers
- Reasons to buy
- Market entry strategy
- Competitive strategy